“MY ARCHIVE” BOOK ON UNION FADE STORE 13 April 2020 Lee 901J work jacket was the first very important item in Antonio Di Battista's collection. He bought it near 20 years ago at a street market in Resina (NA) in USA, he payed 5.000 Lire for it. All 3 volumes of My Archive are now available as a bundle in our online shop. Price €... Read More... Highligts-enNEWS
ROY ROGERS – LEONARD FRANKLIN SLYE 24 March 2020 Born in Cincinnati, on November 5, 1911, Roy Rogers was an American cinema and music legend, known as the "King of the Cowboys" .He was the protagonist of over 80 films and 100 episodes of TV series together with his second wife and actress Dale Evans "Queen of the West", h... Read More... NEWS
VANISHING DREAMS OF THE WEST – BRYAN & MELODY 19 February 2019 Hi Bryan, please present yourself: who are you? Where and when you were born? What’s your experiential path that characterizes you as a photographer? We are actually a husband and wife team, Bryan and Melody Kahtava. Bryan was born in Burbank, California in 1978 and Melody was... Read More... NEWS
BLUE GOLD: AMERICAN JEANS AT THE DENIM BOULEVARD 2017! 26 May 2017 It’s coming in Italy, at the Denim Boulevard, the starting chapter of the documentary film made by Christian D. Bruun - Blue Gold: American Jeans. NEWS
LEVI’S® VINTAGE CLOTHING 501® JAPAN JEAN 29 April 2020 Levi’s® Vintage Clothing launches an all-Japanese 501® jean. It’s a nod to a popular 1966 501® that was released exclusively to Japan in the 1990s. T... Read More... Highligts-enNEWS
KERBSIDE&CO FUNCTIONAL WORKWEAR 26 April 2020 Indie Music. Counter Culture. Art. History. These are the very defining elements of pop culture that drive Fam of Kerbside&Co. when he conjures up images... Read More... Highligts-enNEWS
HOW PHOTOGRAPHY DEFINED THE AMERICAN DENIM ITW FEDERICO SORRENTINO 25 April 2020 -Hi Federico, where and when were you born and where do you currently live? I was born in Reggio Emilia in 1986 and I currently I live between Milan and London... Read More... Highligts-enNEWS
“THE BEST VINTAGE BIKE SHOP ON THE PLANET” GARAGE COMPANY 24 April 2020 For sure a senior position within the LA vintage bikes scene is that of Yoshinobu 'Yoshi' Kosaka and his Garage Company, which - displaying lots of European, J... Read More... Highligts-enNEWS
THE LEHIGH VALLEY RAILROAD TRAINMEN HIGH GRADE US STANDARD JACKET 21 April 2020 1920's LVRR Original Stifel Wabash Fabric The Lehigh Valley Railroad (reporting mark LV) was one of a number of railroads built in the northeastern Unite... Read More... Highligts-enNEWS
LEVI’S® VINTAGE CLOTHING – SS20 THE ORIGINAL JEANS 20 April 2020 THE LEVI’S® Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details... Read More... NEWS
ED ‘BIG DADDY’ ROTH’S KUSTOM-KULTURE-ART 19 April 2020 It's impossible to talk about Kustom-Kulture without talking about Californian Ed 'Big Daddy' Roth, a Hot-Rod artist, customiser and enthusiast who around the e... Read More... Highligts-enNEWS
LIVING OUR OWN WESTERN 19 April 2020 Nestled in the valleys near Aosta there is a small oasis of peace and unspoiled and wild nature that is difficult to access: few huts or stables, streams, mea... Read More... Highligts-enNEWS
VICTORY OPTICAL VINCENT J. SALIERNO 14 April 2020 The history of American label Victory Optical is the history of a four generations’ family run business so let’s take it step-by-step. Founded in 1936 by It... Read More... NEWS
‘PANINARO STYLE IN MILANO’ 12 April 2020 Three decades already passed after the birth of one of the most important trends of Italy's fashion history, the 'Paninari', a phenomenon born in Milan yet... Read More... Highligts-enNEWS
ORGUEIL HIDEHIRO NISHIJIMA 11 April 2020 HIDEHIRO SAN, WHAT'S THE DIFFERENCE IN THE CLOTHING-DRESSMAKING STYLE BETWEEN JAPAN AND ITALY, AFTER THE COLLABORATION WITH ERAL 55? The fundamental difference... Read More... Highligts-enNEWS
DEXTER HERITAGE STORE IN FLORENCE 8 April 2020 Close to the Ponte di Santa Trinità in Florence there is Dexter Store, a shop called by the owner himself as “out of time” and that offers a selection of I... Read More... NEWS
LORIN MORGAN-RICHARDS WESTERN ARTIST 7 April 2020 Lorin Morgan-Richards is an author and illustrator, known mostly for his Young Adult fiction. A fan favorite is his series The Goodbye Family about eccentric ... Read More... NEWS
#JEANEROSITY A LETTER FROM NAVEENA 4 April 2020 We share with you, people from the fashion and denim world, a letter from Naveena denim, that, we think, bring up the values and actions that will help us go th... Read More... NEWSUNION ALLS
LEVI’S® MADE AND CRAFTED 2 April 2020 Elevated details. Laid-back style. This season’s collection is inspired by the deserts of Morocco juxtaposed with our heritage of California cool. Clean lines... Read More... NEWS
ARIZONA HATMAKER – SPUR HAT COMPANY 30 March 2020 Arizona. There is no other state in the American Southwest so fascinating, wild and so full of natural beauties to inspire numerous western stories, films, co... Read More... NEWS
SOAP BOX 1975 – SS20 LEVI’S® VINTAGE CLOTHING 26 March 2020 In 1975, the San Francisco Museum of Art evolved into what is known today as the San Francisco Museum of Modern Art. To celebrate this momentous occasion, S... Read More... Highligts-en
LEE 101 SS20– BONNEVILLE SPEED WEEK 20 March 2020 For Spring Summer 2020, Lee 101 – Lee Jeans’ premium heritage range – celebrates the daring and style of the mechanics and racers who pushed t... Read More... Highligts-enNEWS
RAW HAT – WESTERN HANDCRAFTED HATS 16 March 2020 Raw Hat was born one winter's morning in the Hat Factory F.lli Vimercati of Monza, between felt, wood, iron and steam, in an atmosphere suspended in time, whe... Read More... Highligts-enNEWS
RUDOLF HUB 1922 | DENIM BOULEVARD 15 March 2020 UNEXPECTED ASSOCIATIONS COLLECTION - A denim collection inspired by the Barracks Bag's of U.S. Navy where each item was born in raw denim to then be personalize... Read More... NEWSUNION ALLS
LEVI’S X SUPER MARIO™ 8 March 2020 Levi’s® x Super Mario ™ is a stylish, streetwear collection, including denim garments, T-shirts, sweatshirts and accessories, that combines two cultur... Read More... NEWS
LUDWICK MARISHANE X DOCKERS 22 March 2019 Ludwick Marishane is the founder and inventor of DryBath®, the first waterless body wash.In the 11th grade, Ludwick invented DryBath®, a waterless bathing alternative.Now 28, Ludwick is working to bring higher standards of personal hygiene to communities without access to clean water. NEWS
BE A COWBOY – MARK MAGGIORI ITW 17 February 2019 Sono sempre stato ispirato dall’Ovest americano. Ma mi ci sono voluti 36 anni per trovare il mio soggetto preferito! Dirigevo video musicali prima e facevo molta fotografia. La pittura era solo un hobby della domenica una volta ogni tanto. Ho scoperto la pittura occidentale al Cowboy Hall of Fame in OKC nel 2012. Da allora tutto quello che ho voluto fare è stato dipingere. L’ovest. Highligts-enNEWS
LONDON CALLING 17 February 2019 5 Dicembre 2018, ore 6 del mattino, temperatura -2 gradi, il nostro aereo si sta facendo sghiacciare le ali sulla pista prima di decollare destinazione Londra, Inghilterra. Highligts-enNEWS
VINTAGE HUNTING – NEW YORK LAST TRIP! 3 November 2017 One of our last trips searching for vintage garments for next Première Vintage Market edition was in New York… during our “hunting” we visited some of the most representative vintage stores of the Big Apple... NEWS
PREMIÈRE VINTAGE MARKET APRIL 2017 – LAST EDITION PICTURES! 26 October 2017 We’re about to open doors of Première Vintage Market next edition, our event created in collaboration with the Denim PV, and we would like to show you a selection of cool pictures from last edition - that took place the 26 and 27 of April 2017. NEWS
DENIM STREET STYLE DURING MILAN FASHION WEEK! 23 October 2017 The Première Vintage Market is not a simple space where you can buy vintage garments, it’s also a project that includes research and communication on the new tendencies. NEWS
DENIM PV 10TH ANN – PREMIÈRE VINTAGE MARKET MILAN PRESENTATION 20 October 2017 On the occasion of Denim Première Vision 10th anniversary from its first edition, the Parisian show will amaze the public with many interesting news - dates will be the 14 and 15 of November at the Paris Event Center. NEWS
DENIM BOULEVARD 2017 MILAN 2 October 2017 https://vimeo.com/236382843 In occasione della Fashion Week milanese lo scorso Giugno, nel ampio spazio Torneria di via Tortona 32 si è tenuta la quinta edi... Read More... NEWS
LEVI’S TAILOR SHOP AT DENIM BOULEVARD 2017 9 June 2017 During the Denim Boulevard, from the 17 to the 19 of June in via Tortona, 32, Levi's® will organise a workshop to involve all the American brand lovers. NEWS
HEN’S TEETH BY DAVIDE BIONDI 4 May 2017 Davide Biondi is a talented illustrator, graphic designer, biker and passionate for art! NEWS
PREMIÈRE VINTAGE MARKET – FIRST DAY 27 April 2017 Directly from the Denim Première Vision in Paris we anticipate you a selection of pictures taken during the first day of Première Vintage Market NEWS
PREMIÈRE VINTAGE MARKET 26-27 APRIL 2017 – TEXAS BLUE HUNTING 22 April 2017 This article reports exactly this last travel to Texas, and we want to show you what’s behind the Première Vintage Market: the passion, the experience, the research of the most moving pieces in the middle of real men from the West. Highligts-enNEWS
