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“MY ARCHIVE” BOOK ON UNION FADE STORE

13 April 2020
Lee 901J work jacket was the first very important item in Antonio Di Battista's collection. He bought it near 20 years ago at a street market in Resina (NA) in USA, he payed 5.000 Lire for it. All 3 volumes of My Archive are now available as a bundle in our online shop. Price €... Read More...
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ROY ROGERS – LEONARD FRANKLIN SLYE

24 March 2020
Born in Cincinnati, on November 5, 1911, Roy Rogers was an American cinema and music legend, known as the "King of the Cowboys" .He was the protagonist of over 80 films and 100 episodes of TV series together with his second wife and actress Dale Evans "Queen of the West", h... Read More...
NEWS

VANISHING DREAMS OF THE WEST – BRYAN & MELODY

19 February 2019
Hi Bryan, please present yourself: who are you? Where and when you were born? What’s your experiential path that characterizes you as a photographer? We are actually a husband and wife team, Bryan and Melody Kahtava. Bryan was born in Burbank, California in 1978 and Melody was... Read More...
NEWS

BLUE GOLD: AMERICAN JEANS AT THE DENIM BOULEVARD 2017!

26 May 2017
It’s coming in Italy, at the Denim Boulevard, the starting chapter of the documentary film made by Christian D. Bruun - Blue Gold: American Jeans.
NEWS

LEVI’S® X DISNEY MICKEY & FRIENDS

4 December 2020
Levi’s® and Disney, two brands connected by their rich  history, tap into their legendary iconography for a vibrant  and colorful collection featuring Mi... Read More...
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VINTED TAKES ITS UNIQUE SECOND-HAND FASHION MARKETPLACE TO ITALY

3 December 2020
Vilnius, December 1st 2020 - After great success in 12 other countries, Vinted launches its second-hand fashion platform and app in Italy, thus allowing consume... Read More...
NEWS

MAGNOLIA PEARL – VINTAGE DAYDREAM

30 November 2020
Sticking to such a motto as “It’s not just a clothing line - it’s a lifestyle”, Magnolia Pearl bets all on its original look'n feel, and it's right. ... Read More...
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TALE OF A STYLISH POST WAR – SOUVENIR FROM JAPAN SUKAJAN

29 November 2020
Once upon a time, in the Rising Sun’s post-war, at one point there were some jackets every GI  wanted. They’re the sukajans - the Japanese souvenir-jkts so... Read More...
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BUCO HISTORY

 ORIGINAL RETRO BIKER JKT

27 November 2020
The story of Buco - a legend of the retro biker-culture, almost a century of heritage - is the story of two NY brothers, Joseph and Elias Buegeleisen (born from... Read More...
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MASSIMO GIACON ITW – THE WEIRD FACE OF POP

27 November 2020
We had a cool and instructive chat with Massimo Giacon, eclectic cartoonist and designer in primis, but also artist, musician and performer of a 'weird-pop' sty... Read More...
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LEVI’S® AND LEGO GROUP COLLECTION

12 September 2020
Who doesn’t love LEGO® bricks? And who doesn’t have a fond LEGO memory from their childhood (or even adulthood)? Whether you build from instructions, or dr... Read More...
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BIG MAC WORK JACKET SIZE L -DENIM BOULEVARD SELECT

3 September 2020
... Read More...
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LEVI’S® VINTAGE CLOTHING GOES LOUISVILLE PUNK

28 August 2020
When most people think of a classic ‘80s punk and post punk scene, they generally think of New York, London, or maybe D.C. Rarely does Louisville get thrown i... Read More...
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WE KILL WHAT WE LOVE – ANDREA RIGANO

28 August 2020
OVER A DECADE OF HIP HOP VISUALS FEATURING: GURU - KRS ONE - SEAN PRICE - CYPRESS HILL - PUBLIC ENEMY - ACTION BRONSON - EVIDENCE - GRANDMASTER FLASH - KURTIS ... Read More...
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RAY-BAN “NEVER HIDE”

27 August 2020
Ray-Ban did never hide itself. From 1937 until nowadays it's influenced as much the 'celebrity-culture' as the underground one, always renewing itself - both in... Read More...
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BREWDOG IS NOW CARBON NEGATIVE – INTERNATIONAL BEER BUSINESS

26 August 2020
Scottish craft brewer BrewDog, announced today that it has taken the unprecedented step, to become carbon negative, and that it will remove twice as m... Read More...
NEWS

LEVI’S® MADE & CRAFTED® X WHITE MOUNTAINEERING – FALL/WINTER 2020

25 August 2020
Technical mountainwear might not be the first thing you think of when talking about winter style, but if it were up to Yosuke Aizawa, founder and desi... Read More...
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TOBACCO ROAD – GREAT DEPRESSION FILM

19 August 2020
Ford's next film but one after The Grapes of Wrath, obviously intended by Fox as a follow-up in the Oscar-winning social conscience stakes, was general... Read More...
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RAW HAT FANDANGO | PH.MURIO

25 June 2020
“Between passion, steam and sweat comes the new Raw Hat 'Fandango' collection inspired by the myth of the West of the early 900’s century  where adventure,... Read More...
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THE FIRST MASTER OF DOMUS ACADEMY WITH DOCKERS®

23 June 2020
Milan, June 2020 - DOCKERS® launched "The work dress code study"(*) - an international study that provide an exhaustive analysis of clothing used by European m... Read More...
NEWS

BIG MAC DENIM PANTS | UNION FADE STORE

19 June 2020
... Read More...
NEWSUNION FADE STORE

LEWIS LEATHERS | THE OLDEST MOTORCYCLE CLOTHING BRAND IN UK FROM 1892

18 June 2020
CAN YOU TELL US IN A FEW WORDS YOUR BACKGROUND BEFORE LEWIS LEATHERS AND HOW DID YOU GET INVOLVED WITH THIS HISTORICAL BRAND? I'm not a motorcyclist - and I ... Read More...
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DEEPTONE HISTORY | CONE DENIM IMPROVING YOUR OVERALL APPEARANCE SINCE 1936

2 June 2020
During the 'dusty' years of the 1930s, when the general progress of the U.S. was put to the test by the Great Depression, the officials of legendary Cone Denim ... Read More...
Highligts-enNEWSUNION ALLS

THE STRONGHOLD | MICHAEL PARADISE ITW

31 May 2020
We joined Michael Paradise at his The Stronghold shop in Venice Beach, to know as much as possible about both his shop and historical brand The Stronghold. Y... Read More...
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MY TONY LAMA SNAKE BOOTS

29 May 2020
There's a campfire truism in the cow country that a cowboy demands real quality in only two things...his boots and his saddle. Catering to the former demand h... Read More...
Highligts-enNEWS

STEVE MCQUEEN IN JUNIOR BONNER

24 May 2020
Junior Bonner is a rodeo film which for several reasons is more than usually interesting. One is that it is directed by Sam Peckinpah (The Wild Bunch), another ... Read More...
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UNION FADE STORE | DENIM SHOPPING

24 May 2020
Union fade store proposes ten years of research and passion for an obsession on workwear, army, denim and everything that wears the style. ... Read More...
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ALBUQUERQUE HAT | RAW HAT

24 May 2020
... Read More...
NEWSUNION FADE STORE

PERSOL WOULDN’T HAVE BEEN PERSOL WHITHOUT ITS ‘BEAUTIFUL OBSESSION’.

24 May 2020
The obsession for its in the van accessories' quality and personality, that led the label to sign one of the chapters of the better Made in Italy history up to ... Read More...
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DENIM WORK JACKET | MONTGOMERY WARD

22 May 2020
Montgomery Ward denim workwear jacket with blanket Size: L Please see all photos and feel free to ask any questions before placing your order.  ... Read More...
UNION FADE STORE

BANNOCK HAT | RAW HAT

22 May 2020
Western handcrafted hat, Made in Italy Rabbit and beaver felt, 5x220gr, Brim 10   * Production time 30 days if size not in stock   ... Read More...
UNION FADE STORE

BRAVES & COMPANY | EXPERIENCE OF MAKING DENIM GARMENTS

20 May 2020
Braves & Company strive to preserve and blend the craft culture that is formed in an old Italian family of tailors, with the experience of making denim garm... Read More...
Highligts-enNEWS

NEW DEFENER LAND ROVER | 2020

18 May 2020
New Defender is the toughest and most capable Land Rover ever made and delivers 21st century connectivity with unstoppable off-road performance. The Explorer, A... Read More...
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20TH  MAY 2020 | 501® DAY LIVE

18 May 2020
501® Day Live: A Virtual Festival Brought to You by the Levi’s® Brand A Day of Music, Style and Self-Expression Celebrating the World’s Most  Iconic Bl... Read More...
NEWS

FRUTTAMECCANIKA ART OF FRUIT JUICE BY STEFANO PESCE

15 May 2020
The concept of Fruttameccanika was born due to a specific necessity of the author, in this way he laughs at sex, exalting its obsession; this is for what conce... Read More...
Highligts-enNEWSUNION ALLS

OLD CAPTAIN CO. SHIRT MADE IN TICINO | YARI COPT

15 May 2020
Established in the heart of Ticino, Old Captain Co. has created a complete design ecosystem for shirts that incorporates only locals for every production step a... Read More...
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DENIM BOULEVARD TRAVEL IN FRESNO | AMERICAN BLUES TRADING

13 May 2020
James Riley An interesting character we met at LA's Inspiration fair is James Riley - founder and president of used apparel company American Blues Trading and ... Read More...
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IRON BRANDING | HORSE AND CATTLE

13 May 2020
      The Old -time rancher who first said put'er  on neat, boys he'll wear it all his life has been forgotten in his... Read More...
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COWBOYS A DOCUMENTARY PORTRAIT | 1922 FILMS

9 May 2020
COWBOYS IS THAT RARE DOCUMENTARY FILM IMPACTING AUDIENCES NOT BECAUSE IT IS TIMELY, BUT BECAUSE IT IS TIMELESS.   BEYOND ITS STUNNING CINEMATOG... Read More...
Highligts-enNEWS

HIGHLAND PARK BOWL | LA’S VINTAGE BOWLING ‘PERFECT GAME’

9 May 2020
Durante il nostro ultimo viaggio a caccia di vintage-denim negli USA non abbiamo scovato  solo perle rare, ma abbiamo anche trovato un posto dal gusto retr... Read More...
Highligts-enNEWS

HAILEY BIEBER AND JADEN SMITH FOR LEVI’S® MUSIC AND YOUTH PROVIDE HOPE IN THESE UNCERTAIN TIMES

8 May 2020
I’m sitting in my apartment (where else would I be?) in the middle of week 7 of quarantine and I’m dreaming about live music. Wasn’t that fun? That sens... Read More...
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NUDIE’S RODEO TAILOR NORTH HOLLYWOOD

7 May 2020
Nudie suits are flamboyant, rhinestone-encrusted cowboy outfits worn by country western singer beginning in the 1950s. The suits were popularized by the so-call... Read More...
Highligts-enNEWS

A SCANDINAVIAN TAKE ON THE AMERICAN AESTHETICS

6 May 2020
Copenhagen based menswear brand proposing a Scandinavian take on the Americana aesthetics” After 12 years tenure with the house of Valentino in Italy, Chris... Read More...
Highligts-enNEWS

SNAP BUTTON FEVER WESTERN STYLE

4 May 2020
Probably the stiffest competition il the western wear field come in the wide assortment of western shirts, with many top manufacturers working wide open to turn... Read More...
Highligts-enNEWS
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