20TH MAY 2020 | 501® DAY LIVE18 Maggio 2020News This post is also available in: English 501® Day Live: A Virtual Festival Brought to You by the Levi’s® Brand A Day of Music, Style and Self-Expression Celebrating the World’s Most Iconic Blue Jean Over the last few weeks, fans of music and denim alike have been tuning in and rocking out to the brand’s 5:01 Live series on Instagram for livestreamed concerts, panel talks and customization sessions, and the party isn’t over just yet… It’s time to get our #501Day on! While continuing to allow our fans to stay connected during isolation and supporting music artists, on May 20th we are introducing 501® Day Live, an at home festival in honour of the blue jean’s 147th anniversary. An evolution of 5:01 Live, the festival will bring together a line-up that has been specially curated for the @levis_ita Instagram channel. The full line-up will kick off at 9:30 am CET with an entire day of music performances from our favourite artists, such as Mala Rodriguez, spanish singer, the russian Zivert, Mahaila, english performer and for Italy djs Merk & Kremont, besides historical highlights narrating the social and cultural impact of the 501® jean and denim DIY tutorials with our in-house tailors. Since its creation in 1873, the 501® has become one of the most iconic items of clothing ever made. Its signature straight fit, button-fly and copper rivets make the perfect union of functionality and original style. Loved by generations and worn by millions around the world but never worn the same way, with 501® Day Live we are honouring the universality and history of the 501® while also encouraging our friends of the brand to stay home and embrace the creative and music industries. We are happy to invite all our fans to join us on levi.com and on @levis_ita IG channel and prepare to wear their favourite 501®’s to the show, so they can dance and personalize them throughout the day with us.