We arrive in London in Bethnal Green rd, crossing all the East End with its contrasts and its multicultural characteristics, our destination is The Old Truman Brewery in Brick Lane, the street artist district that hosts the two days dedicated to Denim producers: Denim Premiere Vision, which after Paris finds here in the City a worthy response from public and fans as well as from professionals. In the two saloon floors, we divide up to distribute magazines to customers, greet and embrace friends and collaborators and conclude our appointments on the agenda. We have to remind and thank Denim History, Clutch Magazine, MYR, YKK, Guido Kerssens and all the staff of DenimPV London. We can now devote ourselves to researching new trends and promoting the Denim School for January 2019. We move by feet in the DenimPV District, one of the most creative and sparkling areas of Shoreditch and then visit the Son of a Stag shop, an absolute icon of heritage and denim style; after that we visit two other stops, the Rough Trade record store and Classic Football shirts specialized in retro jerseys, we also take a look at five vintage stores in the neighborhood including the historic and selected Levinson. It’s getting dark in the land of Albion and so we return to Aldgate East passing by Goulston Street and the Petticoat Lane Market that in the ‘60s were the territory of Boot – Boys.
After a night in SOHO and a meal in a historic restaurant where three cute little Chinese women make ravioli at the moment, we retreat walking through Oxford Street. The following day is dedicated to various appointments: the first one is in the CLUTCH store, in Portland rd behind Oxford Circus. Recently inaugurated, it reflects the style and research of the magazine with taste and historicity, especially in the denim and workwear section. There are some very well selected brands and a beautiful and working Union Special in the store. Next stop is Vintage Showroom, near Covent Garden, a historic vintage landmark thanks to its archive of more than four thousand items. An exceptional store with great attention to detail in an all-wood room where you can breathe a Very British air. Third stop is in Carnaby Street, between new sporty realities and historical styles displayed, between Mod and Beat 60s, here is where many subcultures have been established. Last stop in Camden Town with the Northern Line, a vintage paradise and a historic place full of stalls, curiosity and fun. Among studded leather jackets, Union Jack and punk pins we enter the Camden Market and then go under the Camden Lock to visit the Irving G. Time Tunnel shop specialized in 40/50s vintage and USA denim. Also interesting is the Teddy Boy, the Vintage Collection and the Modfather store at the Camden Stables Market. We return to Tottenham Court Road during rush hour when the pubs are filled with people so we also stop for a couple of pints. These days in London Denim Premiere Vision has announced the next appointment that is going to be held in Milan at the Superstudio Più on the 5th and 6th of June 2019. With this news we go back to Milan with the Clash singing in our headphones and ready for new research, new travels and new collaborations.
Next stop: Milano – Mind the Gap!