Taking a tour of the Levi's archive in San Francisco where the inspirations shape up.


From the Levi’s Archive often come the inspirations to build up every new collection each year. In San Francisco, Paul O’Neill and Anastasia Fink, release the secrets behind the research of new ideas that will be transformed into your new pair of jeans or any other apparel from the most iconic denim brand of the world.

This time in particular, we discover that behind the creation of Levi’s Spring Summer Collection 16 is the inspiration coming from its employee baseball team, “Elesco”, which dates back to the 1880s.