It was in the historical Bologne-based shop Protec that happened the Italian projection of Levi’s 'The 501 Jean.

LEVI’S X PROTEC BOLOGNA

It was in the historical Bologne-based shop Protec (‘clothing with a destiny’) that happened the Italian projection of Levi’s ‘The 501 Jean: Stories of an Original’ documentary, film celebrating the 501 and its 100 years partnership with flawless Cone Mills. Divided into three parts – ‘The 501 Goes To Work’, ‘Style’ and ‘Rebellion’ – the documentary shows the amazing impact got by the on society and its trends since its origins up to nowadays.

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