PROLETA RE ART – BORO STYLE

The brand “PROLETA RE ART” was started by designer PROT in 2021. “Once the clothes have finished their labor as clothes and have left the hands of their owners, they are reincarnated as art through “Re Art. Under the concept of “Re Art,” the designers use the power of design and the quality of craft to handcraft “clothes that you will never want to part with.

When I was working as a designer for a Japanese apparel company in the past, I witnessed mass-produced clothes in various factories. In that production process, a lot of scraps were produced during the cutting process, which were disposed of without hesitation. The unsold products were beaten up for sale, and the clothes that were still left over were incinerated as industrial waste…
I had been working as a designer for 10 years with such a sense of discomfort.
I believe that true sustainability is not the superficial claims of ecology and sustainability that we have seen in recent years, but the fact that customers want to wear the clothes for the rest of their lives.
In addition, if a PROLETA RE ART garment is damaged due to continuous wear by the customer, the designer himself will repair it upon request. We don’t just repair them, but also add further designs to them to provide wearable pieces that can be used for a lifetime, so that customers can become even more attached to them.
As for custom orders, we can also take your personal clothes that you no longer wear and make special repairs and customizations.

PROLETA RE ART has two main lines, one is called “UROBOROS”.
The first line is called “UROBOROS,” which is a line of heavily damaged old jeans and denim jackets that are cleaned, dismantled and repaired. Then, they are re-sewn into the original shape.
After that, special vintage processing is applied to sublimate them into wearable art pieces that remind us of Japan’s cultural heritage, “Boro”. The concept is taken from the word UROBOROS, which means “immortality,” “eternal return,” and “destruction and creation.

The other pillar is called “MEME”.

This concept is taken from the term “Internet MEME.
For as long as I can remember, I have always enjoyed looking for interesting images and stories on the Internet.
I also used to travel around Asian countries, and I liked to look around at the graffiti of Mickey Mouse and other characters on the streets, and at the food stalls and other stores in China and Southeast Asia that drew cartoon characters on their signs without permission and were in business, etc. They were poorly drawn but tasteful, distorted and a little creepy but funny.
The look of those signs and graffiti, as they have further aged, peeled, faded, and become more melancholy, is more endearing to me than any work of art by any famous artist.
I have incorporated this feeling into my designs by embroidering distorted characters with vintage processing. ORO