BERTO LAUCHES “SU MISURA” PROJECT

Berto industria tessile, the Italian premium denim company based in Italy and founded in 1887, is going to start its new chapter of its journey in the name of sustainability, proposing a unique and innovative service.

Today, Berto after having traced and certified all its value chain, proposing in its collection a wide offer of GOTS and GRS certified fabrics, opens up a very new chapter in terms of SPECIAL SERVICE.

The company, leader in the production of premium denim fabrics and focused on a circular and sustainable production, has created  “SU MISURA” service, in order to provide materials to new companies. It’s hard for start-up brands to source high quality fabrics and attract the bigger producers’ interest.

That is why young brands of many different branches, such as fashion, interior, kitchen wear, accessories etc… can’t always meet the interest of suppliers when opening a new company.

Berto, in order to support small businesses and new companies, has created a specific area inside the company called “SU MISURA”.  The company offers first choice fabrics, high quality and premium materials with fast delivery, without any request of minimum order quantities.

The goal of this project for Berto is to :
  • Sustain the market, and satisfy the need of speed, uniqueness and exclusivity: we ensure fast delivery and high quality fashion fabrics;
  • Help new and young designers that at the beginning cannot afford high minimum order quantities;
  • Avoid the risk for them to buy more meters of fabric than needed and create unnecessary and unsustainable leftovers.

Inside the Berto virtual showroom, everyone has the opportunity to take a look at the different fabrics proposal and at the prices that are available to be shipped. To have a  personal account to  access at  the virtual showroom an email to marketing@berto.it, is the only thing request..

Berto is well known for its constant and obsessive research for its sustainable production, but in this new chapter wants to shows also how dynamic and fast the company  is, open to new fields and projects, choosing to share its knowledge and innovations with young realities.

“Helping new talents to grow and emerge in this competitive fashion world, have always been very important for us — says Flavio Berto, Berto’s CEO — over the years we’ve always had a special attention to them, but with this new project we want to consolidate our support towards emerging markets”

“The collection varies from 100% denim fabrics, to particular printed or dyed fabrics, with unique fabric weaves, all OEKO-TEX certificated..

“SU MISURA” denims collection is already available on the website www.berto.it , in the DIGITAL SHOWROOM section. It’s possible to see HD photos, prices, composition and available quantities of the fabrics directly from the website. To get your personal account to accede at the virtual show room, please send an email to marketing@berto.it, then you are ready to place your special “SU MISURA” order.

ABOUT BERTO EG INDUSTRIA TESSILE :

Berto produces high quality denim fabrics for important Italian and international fashion brands. The company was founded in 1887 in Bovolenta (PD) and it is still run by the fourth generation of the Berto family. The production still takes place in the historic factories so it is part of the Italian Fashion value chain. We could define Berto as a contemporary craftsman: technicality and manual skills combined with the knowledge acquired over time give life to innovative, high quality and sustainable products. The full production follows 100% certificate processes, the company produces GOTS and GRS certified fabrics, it is OEKOTEK std 100 and ISO 9001 certified and it complies with Detox by Greenpeace commitment.