BERTO LAUNCHES BBM CAPSULE COLLECTION26 February 2021Highligts-enNEWSUNION ALLS During one of the major revolution periods for the fashion industry, Berto decided to start a journey, landing in to the various sectors of the whole Denim value chain. This path will be realized creating different collaborations within Berto and garments makers, brands, yarn producers, chemistry producers, sharing Berto’s production philosophy and creating synergies that will really make the denim production beautiful, unique and sustainable. The first chapter of this journey starts with the creation of a capsule collection made of Berto most innovative and sustainable fabrics. The garments have been made and treated by Blue Matters, a fully integrated green factory newly established by Ereks and Era group. Just as for a great chef, using innovative and excellent ingredients allows him to create amazing dishes, so does using Berto’s highest quality and sustainable fabrics, Blue Matters was able to create unique, ethical and cool garments. “Blue Matters Platform has been built on a strong circularity vision by making sure that we also contribute to our environment by saving water, energy and minimizing waste & chemical usage and thanks to that, we received the most important certifications today like GOTS, BSCI-AMFORI, SEDEX-SMETA and soon we will receive GRS, ISO 50001 LEED and Higg index environmental module too. ” said Eylem Temizkan Board Member – Partner of Blue Matters company “We realized that this vision requires synergy and collaboration with the most valuable denim producers and BERTO is definitely one of them” “We decided to take this path together with our stakeholders to go through the United Nations Sustainable Development Goals. By 2030 we want to do our best supporting also the other actors of the value chain, sharing our vision and our beautiful, unique and sustainable philosophy. We are pleased that the first capsule was made by a new and green company like Blue Matters”. Said Mr Flavio Berto, CEO of Berto and 4th generation of the Berto Family. The BBM (Berto-Blue Matters) collection is made by 14 different models designed by Beril Karabiyik, a young and dynamic designer. All the garments have been treated on the respect of the environment, all EIM scores are in the green area plus there is no permanganat, no chlorine and no stone. Fabric used come from Berto SS22 collection, they are GOTS certified, this means that the whole production process is approved and certified by GOTS. We also added some Pg Denim collection fabrics, they are OCS certified and their look is really authentic and unique. The BBM Capsule Collection will be launched worldwide on February 2021 and will be also available on Berto (https://www.berto.it/digital-showroom/ ) and Blue Matters (https://www.ereksgarment.com/collections/berto-x-blue-matters ) virtual showrooms. ABOUT BERTO EG INDUSTRIA TESSILE : Berto produces high quality denim fabrics for important Italian and international fashion brands. The company was founded in 1887 in Bovolenta (PD) and it is still run by the fourth generation of the Berto family. The production still takes place in the historic factories so it is part of the Italian Fashion value chain. We could define Berto as a contemporary craftsman: technicality and manual skills combined with the knowledge acquired over time give life to innovative, high quality and sustainable products. The full production follows 100% certificate processes, the company produces GOTS and GRS certified fabrics, it is OEKOTEK std 100 and ISO 9001 certified and it complies with Detox by Greenpeace commitment. ABOUT BLUE MATTERS: Ereks-Blue Matters is a Woven Garments producer specialized in Organic & Sustainable Production of Jeans. Our factories are located in Turkey. Our journey started in 1985 in Istanbul by producing garments for export markets. We produce 150.000 pieces/month with a staff of 550. Our company is certified by the following organizations: SMETA-SEDEX, AMFORI-BSCI, WCA, GOTS & we have been audited by Fairwear Foundation. We are qualified to realize Eco-Washes for Denim and sustainable collections (No Chlorine/No Permanganate/No Stone). Since 2020, we opened our own Development & Washing Center called Blue Matters Responsible Production Platform.