LEVI’S® SS21 WW MODERN VINTAGE LOGO

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A perfect balance of throwback cool and next level now, the Levi’s® Modern Vintage Logo drops this season. Reinterpreting a typeface which is reminiscent of fonts used on ads from Levi’s® early years in the latter part of the 1800’s (we told you it was a throwback), fast forward to 2020 and we’ve given it a modern twist with a more refined and lighter serif. The design sits front and center across relaxed fit sweaters and tees, while beanies and bags sporting the new logo have been made from recycled plastics and bottles. For those seeking a more subtle look, the logo also features on tonal T shirts and retro fit sweaters as chest hits.

With Winter leaning in, wear tucked into your favourite High Loose jeans or try oversized and add the layers on top.