LEVI’ S® – CONTINUES TO EXPAND SUSTAINABILITY SPRING/ SUMMER 2021

This post is also available in: Ita

As we all know, climate change has reached a pivotal stage.  And though things may look dire, we still have time to make  a huge impact protecting our planet. That’s why Levi’s®  is more committed than ever to preserving the health of  the environment through sustainable manufacturing and  business practices. This  Spring Summer 2021 season,  Levi’s® will continue to drive sustainability initiatives across  a vast majority of its products.

“Sustainability and responsible consumption are more  important than ever, and it’s always top of mind when we’re  creating our collections. We focus on quality in everything we  do, and we weave sustainability everywhere we can, including  next level fabric innovations and processes like Cottonized  Hemp and Water<Less® finishing, or our upcycled programs  such as Levi’s® SecondHand and Levi’s® Authorized Vintage.  We want people to buy what they love and live in it and keep it  longer.”—Karyn Hillman, Chief Product Officer at Levi Strauss  & Co.

The nature-inspired Spring Summer ’21 season, “Second  Nature,” combines the looser, more utilitarian, outdoor style  trends currently dominating the streets and runways with a  range of more sustainable fabrics and practices. Across the  season’s collection, we’ve introduced sustainable fabrics   including Organic Cotton, Cottonized Hemp, and sustainably  soft with Tencel™—that reduce waste and water and energy  use. Recycling also comes to the forefront thanks to the  broader use of recycled and recyclable materials, where the  necessary recycling programs and technology exists, part  of our push towards more circular products and practices.  And, as always, Levi’s® Wellthread continues to lead the  charge on more sustainable innovations by introducing a  55 hemp blend fabric and new natural dye techniques. It’s  a mix of strategies that helps point the way towards a more  sustainable future.

ORGANIC COTTON

This Spring Summer ‘21, a range of fashion leading men’s fits will be  made with certified Organic Cotton, which doesn’t rely on chemical  pesticides. This contributes to healthier cleaner soil, which in turn  creates cleaner waterways. When the soil is healthier, it’s fertile for  longer. This saves on both land and water and creates healthier soil  that promotes more resilient and economically and environmentally  sustainable farming communities.

This season, the Levi’s® 501®’93 Straight, the vintage inspired  501®fit from 1993, is now expanding its range to include washes made  with Organic Cotton. You can also find Organic Cotton in a range of  denim and non-denim finishes in the Stay Loose Pleated crop a new fit  joining Stay Loose platform this season that has same loose relaxed fit  through the leg but with a pleat running down the middle for an added  tailored touch. Last but not least, you will find Organic Cotton across  other popular men’s fits such as the 501® Original, the 502™ Taper,  511™ Slim, 514™ Straight, and the 527™ Bootcut.

COTTONIZED HEMP

Over the last few seasons, we’ve been innovating new fiber and fabric  strategies that are more environmentally sustainable. In 2019, our  Levi’s® Wellthread™ featured the first-to-market iteration of Cottonized  Hemp. Hemp is a crop that requires lesswater and pesticides to cultivate  than conventionally grown cotton. Unfortunately, due to the coarseness  of the hemp fiber, it’s never been a popular choice for clothing. That’s  why Levi’s® worked with specialists on an innovative “cottonizing”  process which makes hemp yarn feel just as soft and comfortable as  cotton. Cottonized Hemp is now a sustainable substitute.

Levi’s® is implementing the use of Cottonized Hemp even further this  season. As loose silhouettes continue to dominate trends, you can find  Cottonized Hemp across all indigo finishes of the women’s High Loose,  the flattering high rise fit with a loose leg, and the new Loose Cargo, a  utility inspired style with a mid-rise relaxed leg that joins the Loose fit  line-up. Additionally, Cottonized Hemp can be found beyond women’s  bottoms, this season it will be featured in the new Surplus Utility  Trucker, Tailored Trucker Jacket, and across a range of Utility Shirts.

For men’s, you can find Cottonized Hemp throughout the Stay Loose  platform, the popular 90’s inspired loose fit jean. Cottonized Hemp will  also be featured across every wash of the Levi’s® 551®Z Authentic  Straight—the new fit inspired by the original 1961 Levi’s® 551 zip fly  pre-shrunk jean. And last but not least, find it in our new XX Straight  Chino, the non-denim chino we all love but with a straight fit from thigh  to ankle rather than tapered.

As for tops, you can find Cottonized Hemp across select Western Shirts  and Trucker Jackets for both men’s and women’s.

A sustainable alternative to viscose, Tencel™ is a soft fiber sourced  from responsibly harvested wood. Using fibers sourced from  sustainably managed forests, farms and plantations helps preserve  the ancient forests that are rich in biodiversity. It’s more moisture-  absorbent than cotton, softer than silk, and cooler than linen.

Soft and lightweight, Tencel™ is featured in a range of new loose fits for women’s this season such as the Tailored High Loose, which  has the same rise and relaxed volume through the thigh and leg  as the standard High Loose, but features a single pleat down the  middle for a slightly more adventurous silhouette. Tencel™ is also  woven into the Loose Straight, a mid-rise with a straight leg that’s  roomy all the way to the leg opening and the High Loose Taper, a  feminine nipped in high rise that curves out into a loose tapered  leg. And with warm weather ahead, you will find Tencel™ in our  new line up of loose shorts– the High Loose Short and the High  Loose Bermuda. These new loose fit bottoms capture a healthy  dose of ‘90s nostalgia re-imagined for today, with sustainability at  the forefront.

For men’s, as we expand on the ever popular XX Chino line up, you  can find Tencel™ blended with Organic Cotton in a range of the non-  denim bottoms including the new XX Stay Loose Pleated Chino  and the XX Stay Loose Pleated Chino Short as well as a range of  new colorways for the XX Chino Slim Taper. Tencel™ will also be  featured in select denim styles from the Stay Loose platform and  range of new indigo washes in skinny, slim, and taper fits such as  the 510™ Skinny, 511™ Slim and the 502® Taper. Last but not  least, you can find Tencel™ in a range of shorts and woven tops,  including the matching bandana print Cubano Shirt and Utility  Short, an eye-catching hook up that embraces the outdoor surplus  trend of the season.

Recycled materials are also a major key to sustainability, and we  are increasingly integrating recycled materials into Levi’s® clothes,  accessories and footwear. Levi’s® Sling Bags, totes and backpacks  this season are all made from recycled polyester derived from  recycled plastic bottles and other plastic waste. Levi’s® Beanies  are also made from recycled plastic bottles that have been spun  into polyester yarn. And then there are the Levi’s® sandals,  which include the Levi’s® Tahoe for men and Low Cadys Slide for  women’s, both made with recycled webbing and harvested algae.

REPAIR & REIMAGINE

Whether it’s holding on to your favorite pair of Levi’s® jeans forever  or creating a second life by passing them on to someone else, Levi’s®  is helping consumers reduce waste and extend the life of their denim.  To truly transform the fashion industry, Levi’s® knows that it’s going  to take a lot more than simply weaving new sustainable fibers into  products. Circularity is the ultimate goal, a system in which durable  products designed using safe, high-quality materials and dyes can  later be recycled and turned into new products, reducing both waste  and demand for virgin raw materials. One step we are taking in that  direction is expanding our efforts to repair and reimagine old clothes.

From day one, Levi’s® products have been designed to withstand the  test of time. But if you do get wear and tear, you can bring your Levi’s®  denim to a Levi’s® Tailor Shop to be repaired, or even refashioned into  something new.

As we continue to work toward making a positive impact at every stage  of the lifecycle of our products, we will continue using design and fiber  selection to address our material impact areas. We will continue to  become more water efficient, reduce carbon emissions and apply the  Screened Chemistry program we developed. We will also continue to  support the people who make our products through our Worker Well-  being programs.

We want not only to improve our own programs that make a positive  impact on the environment, but also to inspire collective action for the  most pressing social and environmental issues facing our business, industry and planet. From how we make our clothing to how we  strengthen communities around the world, Levi’s® is committed to  doing the right thing.

To learn more about Levi’s® sustainability efforts, check out the  below resources: