LEVI’S® VINTAGE CLOTHING ‘PERFECT IMPERFECTIONS’

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In the U.S. during the 1940s, clothing production saw a rash of inconsistencies due to rationing for the wartime effort. For Levi’s®, that meant restrictions on fabric, thread, and the metal used to make sundries like buttons and rivets. But as Americans still needed clothes, Levi’s® continued to produce their beloved jeans, only with an assortment of inconsistencies that were, by necessity, factored into the mix. To celebrate those wartime inconsistencies, Levi’s® Vintage Clothing has created a special edition, imperfection-filled collection of five versions of the 1944 501® Jean.

Called Perfect Imperfections, every jean will be a unique creation. Coming in five versions, each will represent the hodgepodge of inconsistencies found on Levi’s® jeans during the war. You’ll notice things like pockets missing red tabs, pockets with extra red tabs, and sundries in a range of materials, some branded and some not. Fabric pocketing on each jean will also be different, representing the random scraps of fabric used on the original 1940s 501®s. And, since thread was rationed during the war, all of the original 1940s Levi’s® jeans had printed arcuate stitching on the back pockets. For the Perfect Imperfections collection, those printed arcuates will be recreated, though some pairs will have regular arcuates, some will have arcuates that are crooked, misshapen, or upside down, and some will have no arcuates at all.

Featuring ‘imperfections’ such as misplaced arcuates, missing or extra red tabs, unbranded sundries, and ‘incorrect’ pocketbag fabric

The idea behind the collection is that imperfection can actually be a beautiful thing. It’s the romance of something totally unique. And it’s a story told through Levi’s® denim about an important, uncertain period of our history. To make this a truly special edition, each version of the jean will only get a limited run of 100 pairs, with the first version actually getting 101 pairs to add up to a total of 501 pairs in the world. And to further add to the special nature of this collection, every pair of jeans is made from Levi’s® Vintage Clothing’s 1940s deadstock Cone Mills White Oak denim. It’s the last of the 1940’s White Oak denim that Levi’s® Vintage Clothing has, so no pair of jeans will ever feature it again.

The Levi’s® Vintage Clothing ‘Perfect Imperfections’ 1944 501® Jeans will be available worldwide on Levi.com, in select Levi’s® stores, and in select wholesalers on December 10th, 2020.

Levi’s® Vintage Clothing ‘Perfect Imperfections’1944 501® Jean