RAW HAT MOVIE – INSPIRED BY THE MYTH OF THE WEST OF THE EARLY 1900S

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Raw Hat was born one winter morning in the F.lli Vimercati hat factory in Monza, in an atmosphere suspended in time, where the heat of the boiler and the human heat of the family that has managed it since 1953 evoke a past of passion for work, tradition artisan and memory of ancient customs.
A place where with mastery and experience, through dozens of manual steps between felt processing, shaping and shaving, you get a unique product, something rich and special: a real Hat.

It is here that Luca, passionate about vintage and denim and collector of western hats, decides to undertake a training path with the master hatters, to then give life, between passion, steam and sweat, to the first Raw Hat collection inspired by the myth of the West of the early 1900s where adventure, resourcefulness and effort were synonymous with freedom. Thus a productive collaboration was born, which finds the right value in the use of ancient wooden forms and manual shapes, in a quality collection inspired by the American western tradition of the turn of the century and the celebration of the myth of the West.