BLUE BLOODED: THE NEW MUST-READ BOOK10 July 2016NEWS This post is also available in: Ita Denim enthusiasts , curious , followers of the American dream, finally you can feed your “indigo” culture through the pages of this new book published by Gestalten for Denimhunters. The precious publication traces the history of the most famous fabric in the world, the jeans, from its origins to present days, with the help of meaningful images and witnesses from the most famous names in the “Blue Panorama”: Antonio Di Battista , known for its Archives, Francois Girbaud, Adriano Goldschmied and Jason Denham alongside cult brands like Iron Heart , Stevenson Overall Co. and Heller ‘s Cafe. And, of course, the things every denimhead needs to know: How to wash or not wash your jeans, how denim is made and how denim makes us who we are. Blue Blooded provides everybody comes in its reading a foolproof overview of various weaving methods, DYE and style, traveling between heritage and modernity. The cover alone, wrapped in real rigid denim fabric from the Candiani mill from Italy, gives the book a very special and rich look and feel. The book is available online now on Gestalten .