INSIDE LEVI’S ARCHIVE 10 September 2016 Taking a tour of the Levi's archive in San Francisco where the inspirations shape up. NEWS
KAPITAL SS2020 3 May 2020 Kapital's SS20 collection draws inspiration from the world of martial arts that are mixed with the Hippie surf philosophy. Another detai... Read More... Highligts-enNEWS
MY PERSONAL SUKAJAN – ATSUSHI MATSUSHIMA 14 December 2020 WE HAD THE PLEASURE AND HONOUR TO ASK A FEW QUESTIONS TO A JAPANESE EXPERT, CLUTCH MAGAZINE, ABOUT THE SUKAJANS’ HISTORY FOR THIS FOCUS; ... Read More... Highligts-enNEWS
LEVI’S® BUY BETTER, WEAR LONGER 30 April 2021 Levi’s® is launching a new spring campaign “Buy Better, Wear Longer” that raises awareness and speaks to our shared responsibilit... Read More... Highligts-enNEWS
BLUE OF A KIND (RE)MADE IN ITALY 27 April 2021 BLUE OF A KIND is a high-end Italian fashion studio with focus on SUSTAINABILITY. We work with “everything existing”: we make clothes... Read More... Highligts-enNEWS
POLLO DIGHERO | GAUCHOS OF THE CALCHAQUÍ VALLEYS AT THE PROVINCE OF SALTA 12 April 2021 This project is about Gauchos of the Calchaquí Valleys at the Province of Salta, at the North West of the Argentina. To depict the gaucho... Read More... Highligts-enNEWS
DENIMAZING A NEW DENIM WORLD 11 April 2021 The new platform created for b2b / b2c online sales entrely dedicated to the business of denim. The new platform created for b2b / b2c ... Read More... Highligts-enNEWSUNION ALLS
PG DENIM LAUNCHES DOCG COLLECTION 6 April 2021 This period of forced blocking has allowed Paolo Gnutti, CEO of PG Denim to create and develop his new collection: THE DOCG COLLECTION. ... Read More... Highligts-enNEWSUNION ALLS
I SAW A COW, AND I DREW A COW – PEGGY JUDY 1 April 2021 Peggy Judy Born and raised in Colorado, attended Colorado State University receiving a BFA in Illustration. Married to an equine veterin... Read More... Highligts-enNEWS
LASER EFFECTS YOU’VE NEVER SEEN BEFORE. 29 March 2021 Our industry is one of vision, creativity, efficiency and beauty. The need for originality, speed and flexibility calls for partner... Read More... Highligts-enNEWSUNION ALLS
OPEN RANGE BY JOHN LANGMORE 26 March 2021 Every cowboy can instantly call up with fondness that familiar sound of separated cows and calves calling to each other longingly, the smell... Read More... Highligts-enNEWS
PROVIDING CLEAN DRINKING WATER TO COMMUNITIES AROUND THE WORLD 22 March 2021 Introducing Kepa Acero, surfer, traveler and activist In fall/winter of 2020, Dockers® partnered up with surfer Jon Rose and his founda... Read More... Highligts-enNEWS
“MY ARCHIVE” BOOK ON UNION FADE STORE 13 April 2020 Lee 901J work jacket was the first very important item in Antonio Di Battista's collection. He bought it near 20 years ago at a street market in Resina (NA) in USA, he payed 5.000 Lire for it. All 3 volumes of My Archive are now available as a bundle in our online shop. Price €... Read More... Highligts-enNEWS
ROY ROGERS – LEONARD FRANKLIN SLYE 24 March 2020 Born in Cincinnati, on November 5, 1911, Roy Rogers was an American cinema and music legend, known as the "King of the Cowboys" .He was the protagonist of over 80 films and 100 episodes of TV series together with his second wife and actress Dale Evans "Queen of the West", h... Read More... NEWS
VANISHING DREAMS OF THE WEST – BRYAN & MELODY 19 February 2019 Hi Bryan, please present yourself: who are you? Where and when you were born? What’s your experiential path that characterizes you as a photographer? We are actually a husband and wife team, Bryan and Melody Kahtava. Bryan was born in Burbank, California in 1978 and Melody was... Read More... NEWS
BLUE GOLD: AMERICAN JEANS AT THE DENIM BOULEVARD 2017! 26 May 2017 It’s coming in Italy, at the Denim Boulevard, the starting chapter of the documentary film made by Christian D. Bruun - Blue Gold: American Jeans. NEWS
LEVI’S® BUY BETTER, WEAR LONGER 30 April 2021 Levi’s® is launching a new spring campaign “Buy Better, Wear Longer” that raises awareness and speaks to our shared responsibility on the environment... Read More... Highligts-enNEWS
BLUE OF A KIND (RE)MADE IN ITALY 27 April 2021 BLUE OF A KIND is a high-end Italian fashion studio with focus on SUSTAINABILITY. We work with “everything existing”: we make clothes exclusively from ex... Read More... Highligts-enNEWS
POLLO DIGHERO | GAUCHOS OF THE CALCHAQUÍ VALLEYS AT THE PROVINCE OF SALTA 12 April 2021 This project is about Gauchos of the Calchaquí Valleys at the Province of Salta, at the North West of the Argentina. To depict the gaucho life, not in those ... Read More... Highligts-enNEWS
DENIMAZING A NEW DENIM WORLD 11 April 2021 The new platform created for b2b / b2c online sales entrely dedicated to the business of denim. The new platform created for b2b / b2c online sales entirel... Read More... Highligts-enNEWSUNION ALLS
PG DENIM LAUNCHES DOCG COLLECTION 6 April 2021 This period of forced blocking has allowed Paolo Gnutti, CEO of PG Denim to create and develop his new collection: THE DOCG COLLECTION. "The term DOCG (D... Read More... Highligts-enNEWSUNION ALLS
I SAW A COW, AND I DREW A COW – PEGGY JUDY 1 April 2021 Peggy Judy Born and raised in Colorado, attended Colorado State University receiving a BFA in Illustration. Married to an equine veterinarian, raising two c... Read More... Highligts-enNEWS
LASER EFFECTS YOU’VE NEVER SEEN BEFORE. 29 March 2021 Our industry is one of vision, creativity, efficiency and beauty. The need for originality, speed and flexibility calls for partners to work together s... Read More... Highligts-enNEWSUNION ALLS
OPEN RANGE BY JOHN LANGMORE 26 March 2021 Every cowboy can instantly call up with fondness that familiar sound of separated cows and calves calling to each other longingly, the smell of cattle carried o... Read More... Highligts-enNEWS
PROVIDING CLEAN DRINKING WATER TO COMMUNITIES AROUND THE WORLD 22 March 2021 Introducing Kepa Acero, surfer, traveler and activist In fall/winter of 2020, Dockers® partnered up with surfer Jon Rose and his foundation Waves For Water... Read More... Highligts-enNEWS
YOUR HAT INTO SHAPE – RAW HAT HOLDER 17 March 2021 A new collaboration for Raw Hat which, thanks to the "Plastici & Intarsi" workshop specialized in the production of plastic models for architecture, engine... Read More... Highligts-enNEWS
BAGGY IS BACK! THE GOLDEN AGE STREETWEAR | MALAS JEANS 16 March 2021 Straight outta 90’s Golden Age, MALAS JEANS is back in action. The brand represents the Italian Streetwear first generation with the iconic Baggy pants, ori... Read More... Highligts-enNEWS
OPEN FACTORY – TELA GENOVA SS21 & RAW HAT COLLECTION 11 March 2021 In an atmosphere suspended in time, we discover the secrets of the last historic hat factory in Monza (F.lli Vimercati), following the various phases of felt pr... Read More... Highligts-enNEWS
EUROPEAN COWBOY BY BJORN STAPS 9 March 2021 © bjorn staps photography +31(0)651187009 www.bjornstaps.nl info@bjornstaps.nl Bjorn Staps is a commercial lifestyle photographer from The Nethe... Read More... Highligts-enNEWS
BERTO LAUNCHES BBM CAPSULE COLLECTION 26 February 2021 During one of the major revolution periods for the fashion industry, Berto decided to start a journey, landing in to the various sectors of the whole Denim val... Read More... Highligts-enNEWSUNION ALLS
CANDIANI DENIM MADE IN ITALY, INNOVATION & SUSTAINABILITY 6 February 2021 Let's make this simple, 'raw'; with eighty three years experience in the field and an annual output of 25.000.000 m of fabric, Candiani Denim is the major Europ... Read More... Highligts-enNEWSUNION ALLS
CAT’S PAW RUBBER HEELS & SOLES 3 February 2021 It's a pity that certain companies don't have nine lives like cats, otherwise Cat's Paw would still be in full swing. Nevertheless, the typical gimmicks of the... Read More... Highligts-enNEWS
ARNAUD BAUVILLE AKA MISTER FRENCH CANCAN 30 January 2021 Born in Tours in the 70’s, Arnaud Bauville (aka Mister French CanCan ) is a French artist who lives in the west south of France near Toulouse. At 14 he bought... Read More... Highligts-enNEWS
LEVI’S® SS21 WW MODERN VINTAGE LOGO 26 January 2021 A perfect balance of throwback cool and next level now, the Levi’s® Modern Vintage Logo drops this season. Reinterpreting a typeface which is remi... Read More... Highligts-enNEWS
IRMA 1000 STEEL AND ITALIAN SOUL 22 January 2021 Mid’ 40s, the war is almost over, Irma is an elegant lady form Veneto( Italy) who is strolling by the lake, together with her best friend. Every now and then ... Read More... Highligts-enNEWS
TEXAS CENTENNIAL HAT 21 January 2021 The Texas Centennial Exposition was a world fair presented from June 6 to November 29, 1936 in Fair Park, Dallas, Texas. A celebration of the 100th anniver... Read More... Highligts-enNEWS
TONELLO PRESENTS THE LASER 19 January 2021 Tonello presents THE Laser, the new innovative, revolutionary laser line The big turning point that the denim world has been waiting for has finally arrived: a... Read More... Highligts-enNEWSUNION ALLS
THE VINTAGE SHOWROOM BIB OVERALL ARCHIVE 18 January 2021 WHY THE OVERALL IS A REALLY IMPORTANT GARMENT IN THE DENIM HISTORY? For me when I think of workwear, especially when we are talking Americana, the overall, or ... Read More... Highligts-enNEWS
ANTONIO DI BATTISTA ARCHIVE BIB OVERALL 17 January 2021 WHAT DOES THE OVERALL REPRESENT THE DENIM ICONOGRAPHY? Now-a-days it represents almost only something old, while for collectors it's a proper cult-item, espe... Read More... Highligts-enNEWS
CONE MILLS DENIM ARCHIVE BIB OVERALL 15 January 2021 WHY THE OVERALL IS SUCH A REMARKABLE GARMENT FOR THE DENIM HISTORY? The overall was the garment of choice for American workwear because it was built to last. T... Read More... Highligts-enNEWS
A CELEBRATION OF THE ICONIC GARMENTS OF THE WORKWEAR DENIM HISTORY 15 January 2021 The Bib Overall project, run by our Denim Boulevard team, was born to celebrate the garment-icon of the denim workwear history. We involved in this action so... Read More... Highligts-enNEWS
THE RUDOLF GROUP DID IT AGAIN 14 January 2021 Oooops … THE RUDOLF GROUP DID IT AGAIN BIO-BASED DWR PERFORMANCE FROM NATURAL SOURCES The RUDOLF GROUP is an uncontested agent of positive change especially ... Read More... Highligts-enNEWSUNION ALLS
THE ORIGINAL ROCKFORD RED HEEL® SOCK 12 January 2021 HISTORY OF SOCK MONKEYS In the last years of my profession I have fallen in love with American culture especially: Like American they have exported their wa... Read More... Highligts-enNEWS
NICOLE AJIMAL CONTEMPORARY HANDMADE FABRIC 6 January 2021 HOW DID YOU GET INTO THE FABRIC/TEXTILE WORLD? IS THERE A FAMILY OR CULTURAL CONNECTION? I started off by studying fine art at school, but when it came to cho... Read More... Highligts-enNEWSUNION ALLS
LEVI’S® VINTAGE CLOTHING SPRING SUMMER 2021 2 January 2021 LOOSE FIX IN MANCHESTER, England in the late 1980s, alternative rock collided with dance culture. Young indie bands, inspired by DJs spinning acid house for ... Read More... Highligts-enNEWS
BERTO INDUSTRIA TESSILE ITALIAN DENIM FABRIC 30 December 2020 One of the most important and representative fabric companies in Italy is Berto Industra Tessile. Born in 1887 as a small store of home and haberdashery article... Read More... Highligts-enNEWSUNION ALLS
HOLY BLUE – THE SOUND OF OLD LOOMING MACHINES 29 December 2020 Born in Veneto, Italy, Holy Blue denim was woven in the historical mill of Berto in Bovolenta, and crafted by denim artisans in their laboratory in Piove di Sac... Read More... Highligts-enNEWS
THE DUST BOWL, ALSO KNOWN AS “THE DIRTY THIRTIES.” 28 December 2020 The Twentieth Century's Thirties marked one of the most dramatical periods for the United States of America's history. The Wall Street Crash in 1929, followed b... Read More... Highligts-enNEWS
LYNDON B. JOHNSON – ‘FROM LAND TO WATER: THE AMPHIBIOUS CAR’ 27 December 2020 The Amphicar was manufactured in West Germany and first made an appearance in America at the 1961 New York Auto Show. Originally designed by Hanns Trippel, the... Read More... Highligts-enNEWS
OAK STREET BOOTMAKERS 21 December 2020 When George Vlagos was still attending the middle school, his father, a Greek cobbler, used to take him in his workshop every Saturday to make the son polish th... Read More... Highligts-enNEWS
ENDRIME STUDIO – TWIN NEEDLE UNION SPECIAL 11900 19 December 2020 Inside the ENDRIME studio, given the tailored workings the denim professional (and professor) Mohsin Sajid gives his every production, you can find several sewi... Read More... Highligts-enNEWSUNION ALLS
LEVI’ S® – CONTINUES TO EXPAND SUSTAINABILITY SPRING/ SUMMER 2021 17 December 2020 As we all know, climate change has reached a pivotal stage. And though things may look dire, we still have time to make a huge impact protecting our planet.... Read More... Highligts-enNEWSUNION ALLS
MY PERSONAL SUKAJAN – ATSUSHI MATSUSHIMA 14 December 2020 WE HAD THE PLEASURE AND HONOUR TO ASK A FEW QUESTIONS TO A JAPANESE EXPERT, CLUTCH MAGAZINE, ABOUT THE SUKAJANS’ HISTORY FOR THIS FOCUS; SOME S... Read More... Highligts-enNEWS
LEVI’S® VINTAGE CLOTHING ‘PERFECT IMPERFECTIONS’ 14 December 2020 In the U.S. during the 1940s, clothing production saw a rash of inconsistencies due to rationing for the wartime effort. For Levi’s®, that meant restrictions... Read More... Highligts-enNEWS
CHRISTOPHE LOIRON INTERVIEW 12 December 2020 -WHERE DOES THE NAME MISTER FREEDOM COME FROM? "Mister Freedom" is the title of a 1969 movie by photographer William Klein, a satire/spoof about American imp... Read More... Highligts-enNEWS
CAPTAIN SANTORS – WITH THE SEA INSIDE 7 December 2020 Captain Santors borns in the 2007, the idea is to create a Clothes Line that re-imagines Seafarers work clothes respecting the Italian tailoring tradition. ... Read More... Highligts-enNEWS
