THE RACE OF GENTLEMEN 2016 24 June 2016 A jump into the "American Dream" with this unique event on the Jersey shore, The Race of Gentlemen. NEWS
ENDRIME – RECAP FW-2015/16 COLLECTION 13 May 2016 Endrime is a highly premium denim label, melding top-notch fabrics from Japan and the U.S. with a particular attention to detail and modernised construction. Here is a recap of FW 2015-16 collection. NEWS
PROLETA RE ART – BORO STYLE 7 September 2021 The brand "PROLETA RE ART" was started by designer PROT in 2021. "Once the clothes have finished their labor as clothes and have left the ha... Read More... Highligts-enNEWS
“KAPITAL’S FREE KOUNTRY” SHOT BY ERIC KVATEK 9 August 2021 New photos for Kapital’s Kountry line. Kountry garments are limited production, reworked and reimagined Kapital products. For ... Read More... Highligts-enNEWS
LEVI’S® X GRATEFUL DEAD TWO LEGENDS, ONE TRIP 6 August 2021 In terms of dynamic duos, it’s hard to imagine a more natural one than Levi’s® and Grateful Dead. In a new collection coming out th... Read More... Highligts-enNEWS
J.TEX AND HIS SEARCH ROOTS AND MEANING 30 July 2021 Think what you will about Country music as a genere. Of course, i am not talking about the mainstream here, the Nashville of modernity, an... Read More... Highligts-enNEWS
BRAVES & COMPANY FOR THE REFINED RUGGED GENTLEMAN 2 June 2021 Braves & Company was created in 2015 for the people who seek a sartorial and old-time denim elegance. It evolved to a community of peopl... Read More... Highligts-enNEWS
COWBOY CULTURE & BUCKAROO 25 May 2021 In search of the roots of the Cowboys and rural traditions... The Ranch is in the North West of the territory in a wonderful natural settin... Read More... Highligts-enNEWS
Levi’s® 501® Quality Never Goes Out Of Style Icon Jeans since 1873 20 May 2021 On May 20th, we’re celebrating the 148th birthday of the original blue jean. The grandfather of all blue jeans, any jean today is an itera... Read More... Highligts-enNEWS
BERTO LAUCHES “SU MISURA” PROJECT 14 May 2021 Berto industria tessile, the Italian premium denim company based in Italy and founded in 1887, is going to start its new chapter of its jour... Read More... Highligts-enNEWSUNION ALLS
LEVI’S® BUY BETTER, WEAR LONGER 30 April 2021 Levi’s® is launching a new spring campaign “Buy Better, Wear Longer” that raises awareness and speaks to our shared responsibilit... Read More... Highligts-enNEWS
“MY ARCHIVE” BOOK ON UNION FADE STORE 13 April 2020 Lee 901J work jacket was the first very important item in Antonio Di Battista's collection. He bought it near 20 years ago at a street market in Resina (NA) in USA, he payed 5.000 Lire for it. All 3 volumes of My Archive are now available as a bundle in our online shop. Price €... Read More... Highligts-enNEWS
ROY ROGERS – LEONARD FRANKLIN SLYE 24 March 2020 Born in Cincinnati, on November 5, 1911, Roy Rogers was an American cinema and music legend, known as the "King of the Cowboys" .He was the protagonist of over 80 films and 100 episodes of TV series together with his second wife and actress Dale Evans "Queen of the West", h... Read More... NEWS
VANISHING DREAMS OF THE WEST – BRYAN & MELODY 19 February 2019 Hi Bryan, please present yourself: who are you? Where and when you were born? What’s your experiential path that characterizes you as a photographer? We are actually a husband and wife team, Bryan and Melody Kahtava. Bryan was born in Burbank, California in 1978 and Melody was... Read More... NEWS
BLUE GOLD: AMERICAN JEANS AT THE DENIM BOULEVARD 2017! 26 May 2017 It’s coming in Italy, at the Denim Boulevard, the starting chapter of the documentary film made by Christian D. Bruun - Blue Gold: American Jeans. NEWS
PROLETA RE ART – BORO STYLE 7 September 2021 The brand "PROLETA RE ART" was started by designer PROT in 2021. "Once the clothes have finished their labor as clothes and have left the hands of their owners,... Read More... Highligts-enNEWS
“KAPITAL’S FREE KOUNTRY” SHOT BY ERIC KVATEK 9 August 2021 New photos for Kapital’s Kountry line. Kountry garments are limited production, reworked and reimagined Kapital products. For this collection Kiro... Read More... Highligts-enNEWS
LEVI’S® X GRATEFUL DEAD TWO LEGENDS, ONE TRIP 6 August 2021 In terms of dynamic duos, it’s hard to imagine a more natural one than Levi’s® and Grateful Dead. In a new collection coming out this Summer, Levi’s... Read More... Highligts-enNEWS
J.TEX AND HIS SEARCH ROOTS AND MEANING 30 July 2021 Think what you will about Country music as a genere. Of course, i am not talking about the mainstream here, the Nashville of modernity, and its tendencies to ... Read More... Highligts-enNEWS
BRAVES & COMPANY FOR THE REFINED RUGGED GENTLEMAN 2 June 2021 Braves & Company was created in 2015 for the people who seek a sartorial and old-time denim elegance. It evolved to a community of people who share traditio... Read More... Highligts-enNEWS
COWBOY CULTURE & BUCKAROO 25 May 2021 In search of the roots of the Cowboys and rural traditions... The Ranch is in the North West of the territory in a wonderful natural setting, in an alternation... Read More... Highligts-enNEWS
Levi’s® 501® Quality Never Goes Out Of Style Icon Jeans since 1873 20 May 2021 On May 20th, we’re celebrating the 148th birthday of the original blue jean. The grandfather of all blue jeans, any jean today is an iteration of this origina... Read More... Highligts-enNEWS
BERTO LAUCHES “SU MISURA” PROJECT 14 May 2021 Berto industria tessile, the Italian premium denim company based in Italy and founded in 1887, is going to start its new chapter of its journey in the name of s... Read More... Highligts-enNEWSUNION ALLS
LEVI’S® BUY BETTER, WEAR LONGER 30 April 2021 Levi’s® is launching a new spring campaign “Buy Better, Wear Longer” that raises awareness and speaks to our shared responsibility on the environment... Read More... Highligts-enNEWS
BLUE OF A KIND (RE)MADE IN ITALY 27 April 2021 BLUE OF A KIND is a high-end Italian fashion studio with focus on SUSTAINABILITY. We work with “everything existing”: we make clothes exclusively from ex... Read More... Highligts-enNEWS
POLLO DIGHERO | GAUCHOS OF THE CALCHAQUÍ VALLEYS AT THE PROVINCE OF SALTA 12 April 2021 This project is about Gauchos of the Calchaquí Valleys at the Province of Salta, at the North West of the Argentina. To depict the gaucho life, not in those ... Read More... Highligts-enNEWS
DENIMAZING A NEW DENIM WORLD 11 April 2021 The new platform created for b2b / b2c online sales entrely dedicated to the business of denim. The new platform created for b2b / b2c online sales entirel... Read More... Highligts-enNEWSUNION ALLS
PG DENIM LAUNCHES DOCG COLLECTION 6 April 2021 This period of forced blocking has allowed Paolo Gnutti, CEO of PG Denim to create and develop his new collection: THE DOCG COLLECTION. "The term DOCG (D... Read More... Highligts-enNEWSUNION ALLS
I SAW A COW, AND I DREW A COW – PEGGY JUDY 1 April 2021 Peggy Judy Born and raised in Colorado, attended Colorado State University receiving a BFA in Illustration. Married to an equine veterinarian, raising two c... Read More... Highligts-enNEWS
LASER EFFECTS YOU’VE NEVER SEEN BEFORE. 29 March 2021 Our industry is one of vision, creativity, efficiency and beauty. The need for originality, speed and flexibility calls for partners to work together s... Read More... Highligts-enNEWSUNION ALLS
OPEN RANGE BY JOHN LANGMORE 26 March 2021 Every cowboy can instantly call up with fondness that familiar sound of separated cows and calves calling to each other longingly, the smell of cattle carried o... Read More... Highligts-enNEWS
PROVIDING CLEAN DRINKING WATER TO COMMUNITIES AROUND THE WORLD 22 March 2021 Introducing Kepa Acero, surfer, traveler and activist In fall/winter of 2020, Dockers® partnered up with surfer Jon Rose and his foundation Waves For Water... Read More... Highligts-enNEWS
YOUR HAT INTO SHAPE – RAW HAT HOLDER 17 March 2021 A new collaboration for Raw Hat which, thanks to the "Plastici & Intarsi" workshop specialized in the production of plastic models for architecture, engine... Read More... Highligts-enNEWS
BAGGY IS BACK! THE GOLDEN AGE STREETWEAR | MALAS JEANS 16 March 2021 Straight outta 90’s Golden Age, MALAS JEANS is back in action. The brand represents the Italian Streetwear first generation with the iconic Baggy pants, ori... Read More... Highligts-enNEWS
OPEN FACTORY – TELA GENOVA SS21 & RAW HAT COLLECTION 11 March 2021 In an atmosphere suspended in time, we discover the secrets of the last historic hat factory in Monza (F.lli Vimercati), following the various phases of felt pr... Read More... Highligts-enNEWS
EUROPEAN COWBOY BY BJORN STAPS 9 March 2021 © bjorn staps photography +31(0)651187009 www.bjornstaps.nl info@bjornstaps.nl Bjorn Staps is a commercial lifestyle photographer from The Nethe... Read More... Highligts-enNEWS
BERTO LAUNCHES BBM CAPSULE COLLECTION 26 February 2021 During one of the major revolution periods for the fashion industry, Berto decided to start a journey, landing in to the various sectors of the whole Denim val... Read More... Highligts-enNEWSUNION ALLS
CANDIANI DENIM MADE IN ITALY, INNOVATION & SUSTAINABILITY 6 February 2021 Let's make this simple, 'raw'; with eighty three years experience in the field and an annual output of 25.000.000 m of fabric, Candiani Denim is the major Europ... Read More... Highligts-enNEWSUNION ALLS
CAT’S PAW RUBBER HEELS & SOLES 3 February 2021 It's a pity that certain companies don't have nine lives like cats, otherwise Cat's Paw would still be in full swing. Nevertheless, the typical gimmicks of the... Read More... Highligts-enNEWS
ARNAUD BAUVILLE AKA MISTER FRENCH CANCAN 30 January 2021 Born in Tours in the 70’s, Arnaud Bauville (aka Mister French CanCan ) is a French artist who lives in the west south of France near Toulouse. At 14 he bought... Read More... Highligts-enNEWS
LEVI’S® SS21 WW MODERN VINTAGE LOGO 26 January 2021 A perfect balance of throwback cool and next level now, the Levi’s® Modern Vintage Logo drops this season. Reinterpreting a typeface which is remi... Read More... Highligts-enNEWS
IRMA 1000 STEEL AND ITALIAN SOUL 22 January 2021 Mid’ 40s, the war is almost over, Irma is an elegant lady form Veneto( Italy) who is strolling by the lake, together with her best friend. Every now and then ... Read More... Highligts-enNEWS
TEXAS CENTENNIAL HAT 21 January 2021 The Texas Centennial Exposition was a world fair presented from June 6 to November 29, 1936 in Fair Park, Dallas, Texas. A celebration of the 100th anniver... Read More... Highligts-enNEWS
TONELLO PRESENTS THE LASER 19 January 2021 Tonello presents THE Laser, the new innovative, revolutionary laser line The big turning point that the denim world has been waiting for has finally arrived: a... Read More... Highligts-enNEWSUNION ALLS
THE VINTAGE SHOWROOM BIB OVERALL ARCHIVE 18 January 2021 WHY THE OVERALL IS A REALLY IMPORTANT GARMENT IN THE DENIM HISTORY? For me when I think of workwear, especially when we are talking Americana, the overall, or ... Read More... Highligts-enNEWS
ANTONIO DI BATTISTA ARCHIVE BIB OVERALL 17 January 2021 WHAT DOES THE OVERALL REPRESENT THE DENIM ICONOGRAPHY? Now-a-days it represents almost only something old, while for collectors it's a proper cult-item, espe... Read More... Highligts-enNEWS
CONE MILLS DENIM ARCHIVE BIB OVERALL 15 January 2021 WHY THE OVERALL IS SUCH A REMARKABLE GARMENT FOR THE DENIM HISTORY? The overall was the garment of choice for American workwear because it was built to last. T... Read More... Highligts-enNEWS
A CELEBRATION OF THE ICONIC GARMENTS OF THE WORKWEAR DENIM HISTORY 15 January 2021 The Bib Overall project, run by our Denim Boulevard team, was born to celebrate the garment-icon of the denim workwear history. We involved in this action so... Read More... Highligts-enNEWS
THE RUDOLF GROUP DID IT AGAIN 14 January 2021 Oooops … THE RUDOLF GROUP DID IT AGAIN BIO-BASED DWR PERFORMANCE FROM NATURAL SOURCES The RUDOLF GROUP is an uncontested agent of positive change especially ... Read More... Highligts-enNEWSUNION ALLS
THE ORIGINAL ROCKFORD RED HEEL® SOCK 12 January 2021 HISTORY OF SOCK MONKEYS In the last years of my profession I have fallen in love with American culture especially: Like American they have exported their wa... Read More... Highligts-enNEWS
NICOLE AJIMAL CONTEMPORARY HANDMADE FABRIC 6 January 2021 HOW DID YOU GET INTO THE FABRIC/TEXTILE WORLD? IS THERE A FAMILY OR CULTURAL CONNECTION? I started off by studying fine art at school, but when it came to cho... Read More... Highligts-enNEWSUNION ALLS
LEVI’S® VINTAGE CLOTHING SPRING SUMMER 2021 2 January 2021 LOOSE FIX IN MANCHESTER, England in the late 1980s, alternative rock collided with dance culture. Young indie bands, inspired by DJs spinning acid house for ... Read More... Highligts-enNEWS
BERTO INDUSTRIA TESSILE ITALIAN DENIM FABRIC 30 December 2020 One of the most important and representative fabric companies in Italy is Berto Industra Tessile. Born in 1887 as a small store of home and haberdashery article... Read More... Highligts-enNEWSUNION ALLS
HOLY BLUE – THE SOUND OF OLD LOOMING MACHINES 29 December 2020 Born in Veneto, Italy, Holy Blue denim was woven in the historical mill of Berto in Bovolenta, and crafted by denim artisans in their laboratory in Piove di Sac... Read More... Highligts-enNEWS
THE DUST BOWL, ALSO KNOWN AS “THE DIRTY THIRTIES.” 28 December 2020 The Twentieth Century's Thirties marked one of the most dramatical periods for the United States of America's history. The Wall Street Crash in 1929, followed b... Read More... Highligts-enNEWS
