THE OVERALL – BLUE MAGAZINE 17 February 2017 A "Raw Heritage" all to be discovered! The Overall - Blue magazine NEWS
ENDRIME – RECAP FW-2015/16 COLLECTION 13 May 2016 Endrime is a highly premium denim label, melding top-notch fabrics from Japan and the U.S. with a particular attention to detail and modernised construction. Here is a recap of FW 2015-16 collection. NEWS
HOW PHOTOGRAPHY DEFINED THE AMERICAN DENIM ITW FEDERICO SORRENTINO 25 April 2020 -Hi Federico, where and when were you born and where do you currently live? I was born in Reggio Emilia in 1986 and I currently I live betw... Read More... Highligts-enNEWS
LEVI’S® AND LEGO GROUP COLLECTION 12 September 2020 Who doesn’t love LEGO® bricks? And who doesn’t have a fond LEGO memory from their childhood (or even adulthood)? Whether you build from... Read More... Highligts-enNEWS
BIG MAC WORK JACKET SIZE L -DENIM BOULEVARD SELECT 3 September 2020 ... Read More... NEWSUNION FADE STORE
LEVI’S® VINTAGE CLOTHING GOES LOUISVILLE PUNK 28 August 2020 When most people think of a classic ‘80s punk and post punk scene, they generally think of New York, London, or maybe D.C. Rarely does Lou... Read More... Highligts-enNEWS
WE KILL WHAT WE LOVE – ANDREA RIGANO 28 August 2020 OVER A DECADE OF HIP HOP VISUALS FEATURING: GURU - KRS ONE - SEAN PRICE - CYPRESS HILL - PUBLIC ENEMY - ACTION BRONSON - EVIDENCE - GRANDMA... Read More... Highligts-enNEWS
RAY-BAN “NEVER HIDE” 27 August 2020 Ray-Ban did never hide itself. From 1937 until nowadays it's influenced as much the 'celebrity-culture' as the underground one, always renew... Read More... Highligts-enNEWS
BREWDOG IS NOW CARBON NEGATIVE – INTERNATIONAL BEER BUSINESS 26 August 2020 Scottish craft brewer BrewDog, announced today that it has taken the unprecedented step, to become carbon negative, and that it wi... Read More... NEWS
LEVI’S® MADE & CRAFTED® X WHITE MOUNTAINEERING – FALL/WINTER 2020 25 August 2020 Technical mountainwear might not be the first thing you think of when talking about winter style, but if it were up to Yosuke Aiza... Read More... Highligts-enNEWS
TOBACCO ROAD – GREAT DEPRESSION FILM 19 August 2020 Ford's next film but one after The Grapes of Wrath, obviously intended by Fox as a follow-up in the Oscar-winning social conscience... Read More... Highligts-enNEWSUNION FADE STORE
RAW HAT FANDANGO | PH.MURIO 25 June 2020 “Between passion, steam and sweat comes the new Raw Hat 'Fandango' collection inspired by the myth of the West of the early 900’s centur... Read More... Highligts-enNEWSUNION FADE STORE
“MY ARCHIVE” BOOK ON UNION FADE STORE 13 April 2020 Lee 901J work jacket was the first very important item in Antonio Di Battista's collection. He bought it near 20 years ago at a street market in Resina (NA) in USA, he payed 5.000 Lire for it. All 3 volumes of My Archive are now available as a bundle in our online shop. Price €... Read More... Highligts-enNEWS
ROY ROGERS – LEONARD FRANKLIN SLYE 24 March 2020 Born in Cincinnati, on November 5, 1911, Roy Rogers was an American cinema and music legend, known as the "King of the Cowboys" .He was the protagonist of over 80 films and 100 episodes of TV series together with his second wife and actress Dale Evans "Queen of the West", h... Read More... NEWS
VANISHING DREAMS OF THE WEST – BRYAN & MELODY 19 February 2019 Hi Bryan, please present yourself: who are you? Where and when you were born? What’s your experiential path that characterizes you as a photographer? We are actually a husband and wife team, Bryan and Melody Kahtava. Bryan was born in Burbank, California in 1978 and Melody was... Read More... NEWS
BLUE GOLD: AMERICAN JEANS AT THE DENIM BOULEVARD 2017! 26 May 2017 It’s coming in Italy, at the Denim Boulevard, the starting chapter of the documentary film made by Christian D. Bruun - Blue Gold: American Jeans. NEWS
LEVI’S® AND LEGO GROUP COLLECTION 12 September 2020 Who doesn’t love LEGO® bricks? And who doesn’t have a fond LEGO memory from their childhood (or even adulthood)? Whether you build from instructions, or dr... Read More... Highligts-enNEWS
BIG MAC WORK JACKET SIZE L -DENIM BOULEVARD SELECT 3 September 2020 ... Read More... NEWSUNION FADE STORE
LEVI’S® VINTAGE CLOTHING GOES LOUISVILLE PUNK 28 August 2020 When most people think of a classic ‘80s punk and post punk scene, they generally think of New York, London, or maybe D.C. Rarely does Louisville get thrown i... Read More... Highligts-enNEWS
WE KILL WHAT WE LOVE – ANDREA RIGANO 28 August 2020 OVER A DECADE OF HIP HOP VISUALS FEATURING: GURU - KRS ONE - SEAN PRICE - CYPRESS HILL - PUBLIC ENEMY - ACTION BRONSON - EVIDENCE - GRANDMASTER FLASH - KURTIS ... Read More... Highligts-enNEWS
RAY-BAN “NEVER HIDE” 27 August 2020 Ray-Ban did never hide itself. From 1937 until nowadays it's influenced as much the 'celebrity-culture' as the underground one, always renewing itself - both in... Read More... Highligts-enNEWS
BREWDOG IS NOW CARBON NEGATIVE – INTERNATIONAL BEER BUSINESS 26 August 2020 Scottish craft brewer BrewDog, announced today that it has taken the unprecedented step, to become carbon negative, and that it will remove twice as m... Read More... NEWS
LEVI’S® MADE & CRAFTED® X WHITE MOUNTAINEERING – FALL/WINTER 2020 25 August 2020 Technical mountainwear might not be the first thing you think of when talking about winter style, but if it were up to Yosuke Aizawa, founder and desi... Read More... Highligts-enNEWS
TOBACCO ROAD – GREAT DEPRESSION FILM 19 August 2020 Ford's next film but one after The Grapes of Wrath, obviously intended by Fox as a follow-up in the Oscar-winning social conscience stakes, was general... Read More... Highligts-enNEWSUNION FADE STORE
RAW HAT FANDANGO | PH.MURIO 25 June 2020 “Between passion, steam and sweat comes the new Raw Hat 'Fandango' collection inspired by the myth of the West of the early 900’s century where adventure,... Read More... Highligts-enNEWSUNION FADE STORE
THE FIRST MASTER OF DOMUS ACADEMY WITH DOCKERS® 23 June 2020 Milan, June 2020 - DOCKERS® launched "The work dress code study"(*) - an international study that provide an exhaustive analysis of clothing used by European m... Read More... NEWS
LEWIS LEATHERS | THE OLDEST MOTORCYCLE CLOTHING BRAND IN UK FROM 1892 18 June 2020 CAN YOU TELL US IN A FEW WORDS YOUR BACKGROUND BEFORE LEWIS LEATHERS AND HOW DID YOU GET INVOLVED WITH THIS HISTORICAL BRAND? I'm not a motorcyclist - and I ... Read More... Highligts-enNEWS
DEEPTONE HISTORY | CONE DENIM IMPROVING YOUR OVERALL APPEARANCE SINCE 1936 2 June 2020 During the 'dusty' years of the 1930s, when the general progress of the U.S. was put to the test by the Great Depression, the officials of legendary Cone Denim ... Read More... Highligts-enNEWSUNION ALLS
THE STRONGHOLD | MICHAEL PARADISE ITW 31 May 2020 We joined Michael Paradise at his The Stronghold shop in Venice Beach, to know as much as possible about both his shop and historical brand The Stronghold. Y... Read More... Highligts-enNEWS
MY TONY LAMA SNAKE BOOTS 29 May 2020 There's a campfire truism in the cow country that a cowboy demands real quality in only two things...his boots and his saddle. Catering to the former demand h... Read More... Highligts-enNEWS
STEVE MCQUEEN IN JUNIOR BONNER 24 May 2020 Junior Bonner is a rodeo film which for several reasons is more than usually interesting. One is that it is directed by Sam Peckinpah (The Wild Bunch), another ... Read More... Highligts-enNEWS
UNION FADE STORE | DENIM SHOPPING 24 May 2020 Union fade store proposes ten years of research and passion for an obsession on workwear, army, denim and everything that wears the style. ... Read More... Highligts-enNEWS
PERSOL WOULDN’T HAVE BEEN PERSOL WHITHOUT ITS ‘BEAUTIFUL OBSESSION’. 24 May 2020 The obsession for its in the van accessories' quality and personality, that led the label to sign one of the chapters of the better Made in Italy history up to ... Read More... Highligts-enNEWS
DENIM WORK JACKET | MONTGOMERY WARD 22 May 2020 Montgomery Ward denim workwear jacket with blanket Size: L Please see all photos and feel free to ask any questions before placing your order. ... Read More... UNION FADE STORE
BANNOCK HAT | RAW HAT 22 May 2020 Western handcrafted hat, Made in Italy Rabbit and beaver felt, 5x220gr, Brim 10 * Production time 30 days if size not in stock ... Read More... UNION FADE STORE
BRAVES & COMPANY | EXPERIENCE OF MAKING DENIM GARMENTS 20 May 2020 Braves & Company strive to preserve and blend the craft culture that is formed in an old Italian family of tailors, with the experience of making denim garm... Read More... Highligts-enNEWS
NEW DEFENER LAND ROVER | 2020 18 May 2020 New Defender is the toughest and most capable Land Rover ever made and delivers 21st century connectivity with unstoppable off-road performance. The Explorer, A... Read More... Highligts-enNEWS
20TH MAY 2020 | 501® DAY LIVE 18 May 2020 501® Day Live: A Virtual Festival Brought to You by the Levi’s® Brand A Day of Music, Style and Self-Expression Celebrating the World’s Most Iconic Bl... Read More... NEWS
FRUTTAMECCANIKA ART OF FRUIT JUICE BY STEFANO PESCE 15 May 2020 The concept of Fruttameccanika was born due to a specific necessity of the author, in this way he laughs at sex, exalting its obsession; this is for what conce... Read More... Highligts-enNEWSUNION ALLS
OLD CAPTAIN CO. SHIRT MADE IN TICINO | YARI COPT 15 May 2020 Established in the heart of Ticino, Old Captain Co. has created a complete design ecosystem for shirts that incorporates only locals for every production step a... Read More... Highligts-enNEWS
DENIM BOULEVARD TRAVEL IN FRESNO | AMERICAN BLUES TRADING 13 May 2020 James Riley An interesting character we met at LA's Inspiration fair is James Riley - founder and president of used apparel company American Blues Trading and ... Read More... Highligts-enNEWS
IRON BRANDING | HORSE AND CATTLE 13 May 2020 Il vecchio allevatore disse di essere sincero alle nuove generazioni ha marcato per tutta la vita è stato dimen... Read More... Highligts-enNEWS
COWBOYS A DOCUMENTARY PORTRAIT | 1922 FILMS 9 May 2020 COWBOYS IS THAT RARE DOCUMENTARY FILM IMPACTING AUDIENCES NOT BECAUSE IT IS TIMELY, BUT BECAUSE IT IS TIMELESS. BEYOND ITS STUNNING CINEMATOG... Read More... Highligts-enNEWS
HIGHLAND PARK BOWL | LA’S VINTAGE BOWLING ‘PERFECT GAME’ 9 May 2020 Durante il nostro ultimo viaggio a caccia di vintage-denim negli USA non abbiamo scovato solo perle rare, ma abbiamo anche trovato un posto dal gusto retr... Read More... Highligts-enNEWS
HAILEY BIEBER AND JADEN SMITH FOR LEVI’S® MUSIC AND YOUTH PROVIDE HOPE IN THESE UNCERTAIN TIMES 8 May 2020 I’m sitting in my apartment (where else would I be?) in the middle of week 7 of quarantine and I’m dreaming about live music. Wasn’t that fun? That sens... Read More... Highligts-enNEWS
NUDIE’S RODEO TAILOR NORTH HOLLYWOOD 7 May 2020 Nudie suits are flamboyant, rhinestone-encrusted cowboy outfits worn by country western singer beginning in the 1950s. The suits were popularized by the so-call... Read More... Highligts-enNEWS
A SCANDINAVIAN TAKE ON THE AMERICAN AESTHETICS 6 May 2020 Copenhagen based menswear brand proposing a Scandinavian take on the Americana aesthetics” After 12 years tenure with the house of Valentino in Italy, Chris... Read More... Highligts-enNEWS
SNAP BUTTON FEVER WESTERN STYLE 4 May 2020 Probably the stiffest competition il the western wear field come in the wide assortment of western shirts, with many top manufacturers working wide open to turn... Read More... Highligts-enNEWS
KAPITAL SS2020 3 May 2020 Kapital's SS20 collection draws inspiration from the world of martial arts that are mixed with the Hippie surf philosophy. Another detail of this beautiful ... Read More... Highligts-enNEWS
DENIM UNDERGROUND BY ANDREA RIGANO 2 May 2020 Andrea Rigano a.k.a. Rigablood serving hardcore punk metal street photos for over 20 years down in Italy. Based in the suburb of Venice but traveling around fro... Read More... Highligts-enNEWS
I’M AN ECLECTIC ARTIST ITW ELVIO DE SANTIS 2 May 2020 Can you introduce yourself? I'm an eclectic artist. Variety artist for 25 years, I have performed both in Italy and abroad in theatres, televis... Read More... Highligts-enNEWS
HOW TO GET THAT TRIM FIT IN YOUR WESTERN JEANS 1 May 2020 UP YOU GO... HOE TO GET THAT TRIM FIT IN YOUR WESTERN JEANS JEANIE PICKERING had her doubts when members of the Livestock Club at Colorado State Universit... Read More... Highligts-enNEWS
TELA GENOVA SS 2020 30 April 2020 The Tela Genova Spring Summer 2020 campaign tells and conveys the nostalgic dualism between past and present as an expression of one's identity beyond time. Aut... Read More... Highligts-enNEWS
